Keyword Research
for Shopify: Find What
Shoppers Actually Search
Most Shopify stores target the wrong keywords — and lose sales because of it
You can have the most optimised product pages in the world. But if you’re targeting keywords nobody searches — or competing for terms you’ll never rank for — you’re invisible to your ideal customers.
Proper keyword research reveals exactly how your audience searches for products like yours. We identify high-intent terms, untapped niches, and the phrases your competitors are ranking for — so you can capture traffic that actually converts.
Complete keyword research for your Shopify store
Product Keyword Discovery
Uncover exactly how shoppers search for your products. We find primary product terms, modifier combinations (size, colour, material, style), and long-tail variations that signal purchase intent.
Collection/Category Keywords
Identify high-volume category terms that drive traffic to your collection pages. We map keywords to each of your store sections — optimising for both broad and specific search intents.
Content & Blog Keywords
Discover informational keywords that attract shoppers at the top of the funnel. “How to choose”, “best X for”, and comparison keywords that build authority and drive qualified traffic.
Competitor Keyword Gap
Analyse what keywords your competitors rank for — that you don’t. Find missed opportunities and win traffic from their audience.
Search Intent Analysis
Not all keywords are equal. We classify keywords by intent: informational, commercial, transactional — so you optimise each page for the right stage of the buyer journey.
Prioritised Keyword Report
Spreadsheet export with search volume, keyword difficulty, CPC, intent, and priority score. Plus a 90-day content calendar based on your keyword opportunities.
How we research keywords for your Shopify store
Discovery & Store Analysis
We review your product catalogue, collection structure, and current rankings. We identify gaps and opportunities specific to your niche.
Seed Keyword Generation
We build a seed list from your products, categories, competitors, and industry terminology — the foundation for expansive research.
Keyword Expansion & Mining
Using Ahrefs, Semrush, Google Keyword Planner, and Shopify-specific data, we expand seeds into thousands of relevant keyword opportunities.
Analysis & Prioritisation
We analyse search volume, keyword difficulty, CPC, and intent — then prioritise by revenue potential and ease of ranking.
Delivery & Strategy
You receive a comprehensive keyword report, content calendar, and page-level optimisation recommendations for products, collections, and blog content.
What great keyword research achieves
“Before working with EcommerceSEOFirm, we were targeting keywords with 500+ monthly searches but ranking nowhere. Their keyword research showed us exactly where we could compete. Within 4 months, we were ranking for 47 new long-tail keywords and organic revenue increased by 89%.”— David Chen, Founder, UrbanHome Decor (Shopify store)
The 4 keyword categories every Shopify store needs
Product Keywords
Examples: “leather chesterfield sofa”, “ceramic coffee mug set”, “wireless over-ear headphones”
High purchase intent. These are your revenue drivers. We find every variation shoppers use to describe your products.
Category Keywords
Examples: “living room furniture”, “men’s running shoes”, “kitchen appliances”
High volume, top-of-funnel. These keywords bring browsers to your collection pages. We target achievable terms that drive significant traffic.
Informational Keywords
Examples: “how to clean suede shoes”, “best mattress for back pain”, “leather vs fabric sofa”
Educational content that builds authority and captures shoppers early in their journey — before they buy from competitors.
Branded Keywords
Examples: “[Your Brand] sofa”, “[Your Brand] reviews”, “[Your Brand] discount code”
Your owned keywords. We ensure you rank #1 for your own brand name and protect that territory.
Keyword research packages
Standard Keyword Research
Perfect for smaller stores (up to 200 products)
- ✓ 500-1,000 keywords delivered
- ✓ Search volume + difficulty data
- ✓ Intent classification
- ✓ Prioritised by opportunity
- ✓ 30-min strategy review call
Advanced Keyword Research
For established stores with 200+ products
- ✓ 2,000-5,000 keywords delivered
- ✓ Competitor gap analysis included
- ✓ Full search intent mapping
- ✓ 90-day content calendar
- ✓ Page-level keyword assignment
- ✓ 60-min strategy session