A team that lives
and breathes
Shopify SEO
Why we only work on Shopify
EcommerceSEOFirm.co.uk didn’t start as an SEO agency. It started as an in-house team inside a Shopify Plus fashion brand, watching well-meaning generalist agencies burn budget on tactics that simply didn’t fit the platform — canonical fixes that broke checkout, collection strategies built for WordPress, link campaigns that ignored how Shopify structures URLs.
In 2018 we made a decision most agencies wouldn’t: turn down every non-Shopify client. No WooCommerce, no Magento, no BigCommerce. Just one platform, studied deeply enough that nothing about it surprises us anymore.
That narrow focus is the whole business model. When you stop spreading a team across five platforms, you get to build a genuinely deep playbook — one that’s been tested and refined across 200+ stores, from scrappy DTC brands to Shopify Plus enterprises shipping internationally.
We realised the agencies failing our clients weren’t bad at SEO — they were generalists guessing at a platform they’d never really learned. Specialising felt risky at the time. It’s the reason we exist today.
Daniel AshcroftCo-Founder & Head of Strategy
Our journey so far
Every stage of our growth has been driven by the same question: what does a Shopify store actually need to rank and convert?
Founded as a Shopify-only SEO practice
Three former in-house ecommerce SEOs left their agency roles to build a firm focused on a single platform, starting with a handful of DTC clients.
Built our 60-point Shopify audit framework
Years of recurring technical issues — duplicate collection URLs, thin filtered pages, broken canonicals — were codified into a repeatable audit process still used with every new client today.
Grew into Shopify Plus and international SEO
Took on our first Shopify Plus enterprise clients, expanding the team’s expertise into Shopify Markets, hreflang, and multi-region collection strategy.
Passed 150 stores grown, recognised industry-wide
Named Top Shopify SEO Partner by Clutch Global Leaders and Fastest Growing SEO Agency by The Drum, alongside a growing in-house content and digital PR team.
200+ stores, £47M+ in attributed organic revenue
Today the team supports headless Hydrogen builds, Shopify Markets rollouts, and enterprise catalogues — while still taking on ambitious early-stage DTC brands.
The principles behind every engagement
These aren’t wall-poster values. They’re the standards our strategists are actually held to on every account.
Specialise, Don’t Spread Thin
We turn down non-Shopify work. Every hour of research, every playbook, every tool investment goes toward getting deeper on one platform, not wider across five.
Do the Work, Not Just the Deck
We implement changes ourselves — in your theme, your metafields, your Search Console — instead of leaving strategy trapped in a PDF nobody actions.
Revenue Over Vanity Metrics
Rankings are a means, not the goal. We report and make decisions based on organic revenue and conversion impact, tracked through GA4 and Shopify Analytics.
Say the Hard Thing Early
If a strategy isn’t working, or a client’s expectations don’t match reality, we say so in the monthly call — not three months later when the retainer’s at risk.
Earn the Business Every Month
Month-to-month retainers, 30 days’ notice. No contract traps. If clients stay, it’s because the results justify it, not because they’re locked in.
Stay Ahead of the Platform
Shopify ships changes constantly — Markets, Hydrogen, new theme architecture. Our team tests every major release against live client stores before it reaches strategy.
Meet the team behind the results
A small, senior team — no account managers relaying messages between you and the people doing the work.
Daniel Ashcroft
Former in-house ecommerce SEO lead. Sets the strategic direction for every Shopify Plus and enterprise account.
Ravi Kapoor
Built our 60-point audit framework. Leads Core Web Vitals, Liquid theme, and Shopify Markets implementation work.
Eleanor Hughes
Runs the editorial and link-earning programme, placing client stores in retail, lifestyle, and trade publications.
Tomasz Olszewski
Owns a portfolio of DTC and mid-market accounts, from onboarding audit through to monthly strategy calls.
Recognised by the industry we work in
Awards are nice. The client retention rate behind them is the part we’re actually proud of.
Want to see what a Shopify-only team can do for your store?
Start with a free, no-obligation Shopify SEO audit. We’ll identify your biggest ranking opportunities and the exact steps to capture them — delivered within 48 hours.